Released in July 2016, Kabali was the most anticipated Indian film of the year. Directed by Pa. Ranjith, the film featured Rajini as an aging Malaysian gangster. Isaimini leaked a "DVD-Scr" version within 48 hours of release. The film’s punchline— "Naan oru dhadava sonna, nooru dhadava sonna mathiri" —became a meme, but the leak reportedly cost the producers crores in revenue.