Alchemy Rory Sutherland Pdf Best -

While a can give you the bullet points, the true value of Alchemy lies in Sutherland’s storytelling. His anecdotes—ranging from why the Uber map is more important than the Uber car, to how the potato became a staple food in Prussia—are what teach you how to "think alchemically." Final Thought

: Human satisfaction is often about how we perceive a situation rather than the objective facts. For example, adding countdown boards to train platforms reduces the pain of delays more effectively than actually making the trains faster. alchemy rory sutherland pdf