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: Major studios are treating vertical video as a legitimate development pipeline rather than just a marketing tool, often using it to test new IP before expanding into long-form content. Platform Strategies & Monetization Trend in 2026 Monetization

: To manage rising costs and fragmentation, major streamers are entering "frenemy" deals, exchanging exclusive content to reach new demographics (e.g., Disney+ and ITVX trading flagship shows). The Gaming Catalyst