The choice of a "book" weight specifically, rather than a heavy or black weight, is a nod to content consumption. EasyJet’s in-flight magazine, Traveler , and their destination guides rely heavily on inspiring photography and storytelling.
: Paired with the iconic "easyJet Orange" to create a high-contrast, instantly recognizable look. similar open-source alternatives for your own projects, or are you looking for technical specifications of the font file? easyjet rounded book font new
easyJet Rounded Book is a custom sans-serif typeface designed for easyJet to replace or supplement its legacy reliance on Cooper Black and Futura. It serves as a modern, efficient, and friendly brand face that aligns with the airline's "low-cost with a personality" identity. Core Identity & Characteristics Visual Style : A modern sans-serif with distinctly rounded terminals The choice of a "book" weight specifically, rather
The shift to a custom typeface was led by the renowned London-based type studio Dalton Maag . This custom family, often referred to as EasyJet Rounded similar open-source alternatives for your own projects, or
: This "chubby," playful serif font remains the core of the logo. It is defined in the easyGroup Brand Manual as "white lettering on an orange background".