Instead of just selling a course, sell access to a monthly “implementation group” or toolkit.
: Show customers immediately that they are in the right place by addressing their specific pain points or desired results. Emotional Hot Buttons eben pagan marketing step by step pdf 26 better
Your current (e.g., lead gen, closing sales) Instead of just selling a course, sell access
: Turn the risk around so that you, as the business owner, bear more of it than the customer. Instead of just selling a course
For official materials, you can explore the Eben Pagan Training site or check his YouTube channel for video insights on these principles. Eben Pagan's Marketing Strategies Guide | PDF - Scribd