: One of the fastest-growing brands, particularly popular with girls aged 4 to 10 for merchandise like backpacks and craft sets.

One day, Lily and her friends - Emma, a skilled animator; Sofia, a talented singer; and Mia, a creative writer - stumbled upon an idea for a new web series. They wanted to create a show that combined their passions for music, animation, and storytelling.

: A growing counter-trend sees girls seeking real-world, screen-free experiences like immersive music festivals and in-person creative workshops.