Grace’s pivot to video content was pivotal. Her ability to deliver quick, witty commentary or lifestyle snippets in under 60 seconds allowed her to tap into the viral nature of TikTok and Instagram Reels. This expansion broadened her demographic, bringing in viewers who might not follow fashion but resonated with her personality.

On TikTok and Instagram Reels, Grace posts what she calls "diary drops." These are not scripted skits. They are raw, 30-to-60-second monologues recorded in her car, her closet, or during a 3 a.m. insomnia spiral.