The Architecture of Artifice: Haley Paige, Holly Wellington, and the Performance of Lifestyle
Hayley Paige became a household name in the bridal industry not just through her designs, but through her personality. Unlike traditional designers who remained behind the scenes, Gutman utilized Instagram to build a massive following, blending her personal life with her professional output. This hybrid identity created immense value for her employer, JLM Couture, but it also planted the seeds for a complex legal dispute regarding who truly "owns" a digital persona. The Conflict of Ownership haley paige holly wellinvirgin territory re high quality
Virgin Territory: The Unfolding of Haley Paige Holly The Architecture of Artifice: Haley Paige, Holly Wellington,