Using live sessions and "Get Ready With Me" (GRWM) videos to build a community with followers. The "Collection" – A Style Icon’s Portfolio
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As a public figure, she continues to utilize her platform to engage with a global audience, focusing on brand collaborations and creative storytelling. Her career trajectory from television to a digital fashion icon reflects the evolving nature of celebrity in the social media era, where consistent engagement and a distinct personal brand are key to maintaining a presence in the public eye. Using live sessions and "Get Ready With Me"