The primary driver of the film's publicity was the promise of "uncensored" content. This strategy was executed through several key avenues:
Director Rupesh Paul announced the project following the success of his previous film, Saint Dracula 3D . Paul intended to adapt the Kama Sutra , an ancient Indian Hindu text on sexuality, eroticism, and emotional fulfillment, into a visual spectacle. The decision to shoot in 3D was marketed as an immersive artistic choice, intended to bring the ancient text to life rather than merely serving as a tool for titillation.
: It was marketed as one of the first Indian erotic films to utilize stereoscopic 3D Aura 3D sound technology