"Marketing Analytics: Strategic Models and Metrics" by Stephan Sorger offers a comprehensive, quantitative approach to marketing, covering key areas such as strategic planning, segmentation, and the marketing mix, including ROI metrics. The text provides actionable, data-driven methods for market insight and performance evaluation. Access the introduction chapter and educational resources at stephansorger.com Amazon.com Marketing Analytics: Strategic Models and Metrics
Stephan Sorger is a renowned marketing expert with over 20 years of experience in the field. He has worked with top-tier companies such as Facebook, Google, and LinkedIn, and has taught marketing at top business schools including UC Berkeley and Stanford. Sorger is known for his practical and data-driven approach to marketing, and his book "Marketing Analytics: Strategic Models and Metrics" is a reflection of his expertise in the field. He has worked with top-tier companies such as
This comprehensive guide serves as a bridge for professionals moving from traditional marketing to a data-driven approach, providing a roadmap for utilizing models and metrics to drive strategic growth. Why Focus on Strategic Models and Metrics? Why Focus on Strategic Models and Metrics
Using data to select and evaluate the most effective sales channels. Price Analytics: quantitative approach to marketing