We are moving away from the tragedy of the "invisible woman" and toward the celebration of the formidable woman. The woman who has survived the casting couch, the pay gap, and the cruel headlines. The woman who looks at a script that says "woman of a certain age" and says, "Rewrite that. I have a lot more to say."
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The bottom line is the bottom line. Data from the MPAA and various streaming analytics firms consistently shows that films and shows featuring lead actresses over 50 have high engagement and retention rates. Book Club (2018), starring Diane Keaton, Jane Fonda, Candice Bergen, and Mary Steenburgen (average age: 74), cost $10 million to make and grossed over $100 million worldwide. The sequel was greenlit immediately. We are moving away from the tragedy of