AllianceFrançaise
Montpellier
Mms Desi Kand Verified
We are also seeing the weaponization of "wellness." The rise of the Baba influencer selling dubious ghee enemas and expensive pranic healing is preying on the middle-class anxiety about health. The line between "ancient wisdom" and "unchecked pseudoscience" is dangerously thin.
The meal itself is a ritual:
: A significant shift toward "Back to Roots" content, emphasizing Ayurveda, traditional Indian textiles (handloom), and millet-based diets. mms desi kand verified