Initially, the two concepts seemed incompatible. How could an industry built on "fixing" oneself coexist with a movement preaching that you are "worthy as you are"? The result was often a clash where wellness advocates accused body positivity of promoting "unhealthiness," and body positivity advocates accused the wellness industry of fat-shaming.
Despite these benefits, "wellness culture" can sometimes co-opt body positivity as a marketing tool, creating a new "imperative" to achieve an ideal body through "clean" consumption. Critics also argue that extreme focus on appearance—even positive—can still lead to high levels of body surveillance. To combat this, many are moving toward , which focuses on what the body does (functionality) rather than how it looks . Body Perceptions and Psychological Well-Being - PMC nudist teen picture full
