ffer the Prize: Position yourself or your proposal as the "prize" the audience should want, rather than appearing desperate for their approval.
Use narratives to engage emotions. Humans are evolved to connect with stories, not just raw data. ffer the Prize: Position yourself or your proposal
(the "croc brain"), which is primitive, fearful, and looks for reasons to ignore you. To get past this "spam filter," your message must be: Avoid technical jargon that confuses the croc brain. Surprise them to trigger a dopamine hit. Non-threatening: High-pressure sales tactics feel like a threat to survival. The S.T.R.O.N.G. Method for Persuasion (the "croc brain"), which is primitive, fearful, and
(the center of logic and complex analysis), your audience receives that information with their crocodile brain or non-threatening as "spam".
We typically pitch from our —the analytical, logic-driven part of the brain. However, the person receiving your pitch is listening with their crocodile (croc) brain . This primitive filter prioritizes survival and quickly marks anything boring, complex, or non-threatening as "spam".