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Unleash the Magic of Innovation

Experience immersive workshops on product development, team building and resilience in the approach to failure, told through the General Magic story.

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Stream general Magic now

General Magic is available to watch on VOD platforms worldwide.

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Host a private screening of General Magic for your organization paired with live panels and team-building workshops.

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General Magic is the story of the original creators of the smartphone, who after a great failure, changed the lives of billions.

In 1990, at a secretive Silicon Valley start-up, a small and passionate group of innovators and engineers formed to build a magical device that would enable anyone to connect everyone to everywhere and everything – a personal computer in your pocket.
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General Magic, though relatively unknown, is considered by many to be one of the most influential innovation startups in the history of technology. This pioneering team—featuring visionaries like Tony Fadell (co-creator of the iPod and iPhone, founder of Nest, author of Build), Megan Smith (former White House CTO, founder of shift7), Marc Porat (original visionary of the smartphone), Andy Hertzfeld (software engineer, original Macintosh team), and Joanna Hoffman (marketing, original Macintosh team)—created the first smartphone and laid the foundation for many of the 21st century's most transformative communication and digital technologies.

While the business of General Magic ultimately did not succeed, the groundbreaking technologies developed by this trailblazing startup and the subsequent ventures led by its team have profoundly impacted the lives of billions.
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watch the trailer

See the impact

Watch the award-winning documentary

Discover the General Magic story.
Find streaming and rental options available in your region on JustWatch
or rent it on Prime Video, iTunes, Vimeo, Google Play, Roku Channel, or YouTube.

Contact us about private screenings for your organization.

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Broadcast Partners

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BOOK AN EVENT

Please contact us for more information about how to host a private screening, panel or team building event. Former General Magic employees are able to speak on request.

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Previously WORKED with

“A rippling standing ovation followed the film. We Estonians are typically straight faced as people, resistant to emotion or expression in public, but the film resonated something deep within our audience.

Triin Kask, CEO and Founder - Nevercode

“My hope and dream is that General Magic elevates the purpose of each Town employee.”

Dan Ault, Chief Innovation Officer, Town of Cary
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inspiring Lessons for teams

The compelling story of General Magic shows the powerful value that lies in failure, perseverance and teamwork amongst other empowering themes. Teams and groups will find inspiration in this legendary piece of history.

If three survivors complete a puzzle within 10 seconds of each other, a golden box drops. Inside? A flare gun that actually stuns the monster for 4 seconds. Four seconds of hope. That’s the cruelest part. You can see the exit. You can almost touch it. Then the flare burns out, and the stretch-limb thing smiles with teeth that don’t fit its face.

, but with a lethal twist. This isn't just a port of the single-player antagonist; the Phase 2 version features: Enhanced Mobility : Faster traversal through the factory's vent systems. Mini-Huggies

While there is no official "1.5" version released by Mob Entertainment (the game currently operates in Phase 2: Incineration

His "Charge" ability has been refined for better control, making him a nightmare in tight hallways.

The original "Playtime Factory" has collapsed. A sinkhole has opened beneath the Security Wing, revealing .

Playtime 1.5 Extra Quality: Project

If three survivors complete a puzzle within 10 seconds of each other, a golden box drops. Inside? A flare gun that actually stuns the monster for 4 seconds. Four seconds of hope. That’s the cruelest part. You can see the exit. You can almost touch it. Then the flare burns out, and the stretch-limb thing smiles with teeth that don’t fit its face.

, but with a lethal twist. This isn't just a port of the single-player antagonist; the Phase 2 version features: Enhanced Mobility : Faster traversal through the factory's vent systems. Mini-Huggies

While there is no official "1.5" version released by Mob Entertainment (the game currently operates in Phase 2: Incineration

His "Charge" ability has been refined for better control, making him a nightmare in tight hallways.

The original "Playtime Factory" has collapsed. A sinkhole has opened beneath the Security Wing, revealing .

General Magic Soundtrack


Listen to the General Magic soundtrack:

iTunes

Amazon
Spotify

Project Playtime 1.5

Stream general Magic now

General Magic is available to watch on VOD platforms worldwide.

Project Playtime 1.5Project Playtime 1.5Project Playtime 1.5

Book a General Magic Event

Host a private screening of General Magic for your organization paired with live panels and team-building workshops.

Book an Event