The show is frequently criticized for its lack of continuity, shifting character traits, and erratic storylines.
Yes. A rocket ship.
Roberto Aguirre-Sacasa managed to do something remarkable. He took the most wholesome IP in American history and turned it into a surrealist fever dream. For every moment of cringeworthy dialogue, there was a moment of genuine pathos (especially following the death of Luke Perry). For every ridiculous plot hole, there was a stunning visual composition.
For the casual viewer, Riverdale is a cautionary tale of narrative excess. For the devoted fan, it is a masterpiece of post-modern television.