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Entertainment is often categorized by how the audience interacts with the content:

Beyond the screen, 2026 is the year of "experiential entertainment." From creator-led watch parties to immersive sports broadcasting where you can "sit" courtside via VR, the goal is to make the audience a participant rather than just a viewer. Major Media & Live Events (Spring 2026)

When we consume entertainment content—whether a cliffhanger in a drama series or a satisfying cooking hack on Instagram Reels—our brains release dopamine, a neurotransmitter associated with pleasure and anticipation. exploits this by offering variable rewards. You never know if the next swipe will bring a boring advertisement or a hilarious cat video. This unpredictability keeps the engagement high.