The Mika Gemoy Phenomenon: Unpacking Scandals, Relationships, and Social Media Ethics

The working class, who adored Mika’s “struggle” content, felt betrayed. A viral tweet read: “She cried over a broken phone screen while her married boyfriend bought her a house. The poor are not your aesthetic.”

: We form impressions of people based on "first impressions" and "stereotypes" perpetuated by viral clips.