| Feature | Low-Quality Scan | Top-Quality PDF | | :--- | :--- | :--- | | | Washed out, grey backgrounds | Pantone-accurate, deep blacks | | Text Layers | Pixelated, unreadable footnotes | Searchable text (OCR) | | Page Size | Screenshot size (72 DPI) | Print ready (300 DPI) | | Index | Broken links | Hyperlinked index to symbols |
While most branding books focus on the "why" and "how" of a company's story, Hyland and Bateman take a refreshingly different approach. They present over 1,300 symbols from across the globe, divested of their usual agendas and marketing messages. By doing so, the authors allow the reader to assess the without the distraction of brand loyalty. A Library of Visual Characteristics symbol+by+angus+hyland+and+steven+bateman+pdf+top