For Tamil women, lifestyle videos are deeply intertwined with food—but not the 5-star restaurant kind. The entertainment lies in the .

Yet, they persist. They use the "block" button liberally and turn off comments when needed. The new mantra is: "Entertainment for those who get it; ignore for those who don't."

However, technology can also be a part of the solution. Social media platforms, messaging apps, and websites can use AI-powered tools to detect and remove explicit content. They can also implement stricter policies to prevent the sharing of non-consensual content.