
Part of why it tastes "better" is psychological. Thiruttu Masala is inherently linked to nostalgia. For many, it reminds them of school days where they would pocket a 5-rupee coin to buy a cone of the mix from the pushcart outside the gates. It reminds professionals of their college canteen breaks.
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The phrase " Tamil Thiruttu Masala " doesn't appear to be a standard culinary product or a widely recognized technical term in "deep text" analysis. Based on common usage of these terms, this likely refers to one of the following: 1. Colloquial or Media Context Part of why it tastes "better" is psychological