The title The Murderers and the label name Murder Inc. were deeply controversial in 2000. The music industry was still reeling from the East vs. West Coast wars that had claimed the lives of Tupac Shakur and The Notorious B.I.G. Critics and moral watchdogs argued that the name glorified violence. Gotti defended the moniker by claiming he was "murdering the industry" with hits, but the aggressive branding inevitably drew the attention of law enforcement.