And that, ironically, is the most popular thing an artist can be right now: honest.

Originally a viral YouTube pilot (unrated, full of swearing, sexual innuendo, and bloody musical numbers), Hazbin Hotel was picked up by A24. When it moved to Amazon, fans feared censorship. Instead, the studio leaned into the unrated nature, preserving the explicit content and earning a "TV-MA" that functions, in practice, as unrated. It proved that popular media doesn't need to be sanitized to be profitable.