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The “spill” format, characterised by unpolished footage and real‑time reactions, reinforces perceived authenticity—a key driver of consumer trust in Indonesia (Lestari & Hadi, 2023). The statistical link (β = 0.28) suggests that each 1 % increase in spill‑content proportion predicts a 0.28 % rise in engagement, underscoring its economic value.

The fallout from the incident was swift and intense. Reyna's social media accounts were flooded with comments, messages, and shares, as people dissected the video and debated its implications. Some online users expressed concern for Reyna's well-being, while others were more critical, accusing her of intentionally seeking attention. The hashtag #VCS_Reyna began trending on social media platforms, with many netizens weighing in on the controversy. Reyna's social media accounts were flooded with comments,

Spill‑type videos consistently produced higher comment‑to‑view ratios (mean = 0.012) than scripted content (mean = 0.008). while others were more critical