People love picking sides. A “hot take” is a spicy opinion that sparks debate in the comments.
Host live Q&A sessions, launch new products, or give a live tour of your workspace. Live videos create urgency and allow for real-time interaction. 2. Behind-the-Scenes Glimpses what+to+post+on+facebook+for+a+business+hot
Instead of posting a picture of your bakery’s croissant, post a video of a customer biting into it with the sound cranked up (the "crunch" ASMR). Repost a customer’s Instagram story where they styled your clothing line. Write the caption: "Not us crying in the stockroom over how good Jess looks in the linen blazer 🔥." This strategy shifts the perspective from we are great to our tribe is great . It incentivizes other customers to post their own photos in hopes of being featured, creating a self-sustaining cycle of hot engagement. People love picking sides
So tomorrow morning, before you post, ask yourself: “Is this room temperature… or is this on fire?” Live videos create urgency and allow for real-time
Create urgency by releasing a small batch of something exclusive.