: Audiences view UGC as more trustworthy than brand-created media. In fact, 85% of online consumers find UGC more influential than traditional ads.

format—a video container developed by Apple specifically for the entertainment and popular media ecosystem. The Evolution of M4V in Popular Media

We are also seeing the rise of and VR content . Future iterations of M4V may support 3D metadata and 360-degree views. Consequently, "ipzz123" could evolve to encode not just a title, but a specific viewing angle or user profile.